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Viac o knihe
For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Nákup knihy
Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Jazyk
- Rok vydania
- 2006
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- (pevná)
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- Titul
- Strategic Management and Competitive Advantage. Concepts and Cases
- Jazyk
- anglicky
- Autori
- Jay B. Barney, William S. Hesterly
- Vydavateľ
- Prentice Hall
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.