For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.
Jay B. Barney Knihy
Tento americký profesor je známy predovšetkým svojimi prínosmi k teórii konkurenčnej výhody založenej na zdrojoch v oblasti strategického manažmentu. Jeho práca sa zameriava na pochopenie toho, ako organizácie získavajú a udržiavajú výhodu prostredníctvom svojich jedinečných zdrojov a schopností. Kladie dôraz na praktickú aplikáciu strategických princípov v podnikaní.





Strategic Management and Competitive Advantage. Concepts and Cases
- 640 stránok
- 23 hodin čítania
For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
What I Didn't Learn in Business School
- 234 stránok
- 9 hodin čítania
What I Didn't Learn in Business School is a compelling read---whether you're a recent business school grad struggling to apply your new knowledge or an experienced leader who already knows that no strategy is created in a vacuum. --Book Jacket.
Strategic Management and Competitive Advantage
Concepts - Fourth Edition - International Edition
- 408 stránok
- 15 hodin čítania
Core strategic management concepts without the excess. Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Schulrechtliche Fallbeispiele für Lehrer
- 224 stránok
- 8 hodin čítania