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Core strategic management concepts without the excess. Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Nákup knihy
Strategic Management and Competitive Advantage, Jay B. Barney, William S. Hesterly
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 13,99 €
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- Titul
- Strategic Management and Competitive Advantage
- Podtitul
- Concepts - Fourth Edition - International Edition
- Jazyk
- anglicky
- Autori
- Jay B. Barney, William S. Hesterly
- Vydavateľ
- Pearson Educacion
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 408
- ISBN10
- 0132560445
- ISBN13
- 9780132560443
- Série
- Štítky
- Byznys
- Anotácia
- Core strategic management concepts without the excess. Just the essentials--Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.