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A complete marketing resource for the inexperienced, showing how to plan, implement and assess an on-line presence. This book demonstrates how to apply rigorous classic marketing methods to the Internet and how to integrate Internet marketing activities into a company's general marketing plan.
Nákup knihy
The Internet Marketing Plan, Kim M. Bayne
- Jazyk
- Rok vydania
- 2000
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- Titul
- The Internet Marketing Plan
- Podtitul
- The Complete Guide to Instant Web Presence
- Jazyk
- anglicky
- Autori
- Kim M. Bayne
- Vydavateľ
- Wiley
- Rok vydania
- 2000
- Väzba
- mäkká
- ISBN10
- 0471355984
- ISBN13
- 9780471355984
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Počítače & Internet, Marketing & Predaj
- Hodnotenie
- 2 z 5
- Anotácia
- A complete marketing resource for the inexperienced, showing how to plan, implement and assess an on-line presence. This book demonstrates how to apply rigorous classic marketing methods to the Internet and how to integrate Internet marketing activities into a company's general marketing plan.