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Viac o knihe
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Nákup knihy
Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Jazyk
- Rok vydania
- 1995
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- (mäkká)
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- Titul
- Guerrilla Marketing for the Home-based Business
- Jazyk
- anglicky
- Autori
- Jay Conrad Levinson, Seth Godin
- Vydavateľ
- Houghton Mifflin Harcourt
- Rok vydania
- 1995
- Väzba
- mäkká
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Série
- Hodnotenie
- 3,45 z 5
- Anotácia
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.