Seth Godin Knihy

Kmeň je akákoľvek skupina ľudí, ktorí sú navzájom prepojení, majú vodcu a ideu. Ľudia sa milióny rokov spájali do kmeňov, či už náboženských, etnických, politických alebo aj hudobných. Je to naša prirodzenosť. Internet v súčasnosti odstránil zemepisné, finančné a časové bariéry. Všelijaké blogy a stránky na vytváranie sociálnych sietí pomáhajú existujúcim kmeňom rásť a novým kmeňom umožňujú, aby vznikli skupiny desiatich či desiatich miliónov ľudí, ktorým záleží na ich iPhonoch, politickej kampani či novom spôsobe boja proti globálnemu otepľovaniu. Kto bude viesť všetky kmene?

Chcete mať úspech v podnikaní, ale reklamy na vaše produkty už neprinášajú očakávaný efekt? Staňte sa fialovou kravou a odlíšte sa od stáda rovnako sfarbených, nudných kráv! Ponúknite pozoruhodný produkt alebo službu a začnite robiť marketing originálnym spôsobom, presahujúcim hranice tradičných 5 P. V knihe Fialová krava nájdete množstvo inšpirácie a inovatívnych myšlienok, ktoré vám pomôžu zmeniť tradičné marketingové myslenie, vyniknúť a získať 3 P zákazníkov – pozornosť, priazeň a v konečnom dôsledku aj ich peniaze. Autor Seth Godin je uznávaným odborníkom v oblasti marketingu a autorom trinástich kníh, z ktorých sa každá jedna stala medzinárodným bestsellerom. V súčasnosti je považovaný za najvplyvnejšieho blogera na tému biznisu a jeho blog patrí medzi dvadsaťpäť najčítanejších na svete.

Myslíte si, že ste iba bezvýznamným anonymným kolieskom v obrovskej mašinérii? Pri svojej práci sa iba prispôsobujete a čakáte na pokyny od iných? Nerobíte to, čo by ste chceli a čo by vám prinášalo radosť? Tak to zmeňte! Staňte sa pre vašu firmu nenahraditeľným. Seth Godin vám vo svojej novej knihe ukáže, ktoré zručnosti sú pre nenahraditeľných nevyhnutné a ako ich rozvíjať. Toto je kniha o vás – o vašej voľbe, o vašej budúcnosti, o vašom potenciáli vnášať obrovské zmeny do akejkoľvek oblasti, ktorú si zvolíte. Autor Seth Godin je uznávaným odborníkom v oblasti marketingu a autorom trinástich kníh, z ktorých sa každá jedna stala medzinárodným bestsellerom. V súčasnosti je považovaný za najvplyvnejšieho blogera na tému biznisu a jeho blog patrí medzi dvadsaťpäť najčítanejších na svete.

Seth Godin inšpiroval milióny podnikateľov a marketérov prostredníctvom svojho blogu, online kurzov a úspešných kníh. V tejto knihe ponúka jadro svojej marketingovej múdrosti v prístupnom a nadčasovom diele. Bez ohľadu na to, či ste zakladateľom startupu, malým podnikateľom alebo súčasťou veľkej korporácie, táto kniha vám pomôže robiť prácu, na ktorú budete hrdí. Godin zdôrazňuje, že veľkí marketéri sa nesnažia využiť spotrebiteľov, ale skôr riešiť ich problémy. Nepoužívajú klamlivé reklamy ani spam, ale sústredia sa na empatiu a emocionálne spojenie. Cieľom je zmysluplne sa spojiť s ľuďmi, ktorí potrebujú vaše produkty alebo služby. Godin vás naučí, ako budovať dôveru s cieľovým trhom, umenie polohovania, a prečo je najlepšie pomáhať ostatným stať sa tým, kým chcú byť. Vysvetlí, prečo staré prístupy k reklame už nefungujú a akú úlohu hrá napätie pri rozhodovaní o kúpe. V jadre marketingu je príbeh o našom spoločenskom statuse. Môžete robiť prácu, ktorá je dôležitá pre ľudí, na ktorých vám záleží. Godin píše priamo a bez žargónu, čo robí túto knihu užitočnou pre každého, kto chce rozumieť tomu, ako a prečo kupujeme veci. Seth Godin je autorom 18 bestsellerov a zakladateľom altMBA, pričom jeho dielo bolo preložené do 38 jazykov. Viac informácií nájdete na sethgodin.com.

For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice. In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something that will make everyone happy. The Practice will help you dance with your fear, take the risks worth taking and embrace the empathy required to make work that connects with others. This breakthrough book will show you a path forward, encourage intent in every facet of your work and help you seek out constraints. You'll walk away with practical strategies for overpowering the naysayers, radically trusting your own voice and finally doing the work you were put on this earth to do.

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product

Presents a call to action about taking initiative, embracing change, and risking failure.

"The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work. In The Song of Significance, Seth Godin argues that we need to build organisations that empower and trust employees to deliver their best work, no matter where they're working. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. Godin offers a series of commitments leaders must make, and a list of organizational milestones on the way to significance. It's time for leaders to make and keep a new promise, and to recognize that, as Godin says, "Humans aren't a resource. They are the point.""--Publisher's description.

Nepostradatelní jsou základními stavebními kameny prosperující firmy. Tak jako může na pár skrytých pilířích stát dům nebo most, stejně tak ani oni nemusejí být vidět, ale jsou tu a jsou skutečně nepostradatelní. A v dnešním světě dostávají právě ta nejlepší pracovní místa a s nimi i nejvíc svobody. V této knize se dozvíte: - kdy a jak se změnil svět práce a proč si to mnozí lidé stále neuvědomují že každý má možnost zvolit, zda se stane nepostradatelným, nebo zda se zařadí mezi průměrné a postradatelné - jak se stát pilířem firmy, co všechno to obnáší a co naopak poskytuje - jaké jsou hlavní dovednosti nepostradatelných a jak se dají rozvíjet - jak nepostradatelní pracují s emocemi, jak vytvářejí vztahy s lidmi kolem sebe - proč pro nepostradatelné neplatí žádná pracovní příručka, žádný itinerář - jakými mýty jsme obklopeni a proč brání správným rozhodnutím

The Carbon Almanac emphasizes the urgent need for facts and collective action on climate change, moving from individual concerns to a shared responsibility. Featuring contributions from various experts, it presents data on carbon's impact across multiple sectors. This visually engaging book aims to unite efforts against climate issues for a sustainable future.

A full-color book about art, bravery and doing work that matters

Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.

Marketing strategy for maximum return, for large & small businesses.

If Seth Godin didn't exist, we'd need to invent him Fast Company

When we learn to present naked, we reach our audiences by communicating the essence of the message, stripping away all that is unnecessary and embracing the ideas of simplicity, clarity, honesty, integrity, and passion. If "slideware" is used, the slides never steal the show or rise above serving a strong but simple supportive role. The ideas in the presentation may or may not be radical, earth shattering, or new, but there is freshness to the approach and content that makes a lasting impression.In this invaluable resource from the author for the best-selling books Presentation Zen and Presentation Zen Design , you will discover how to get to the core of your message and deliver presentations that are as natural as they are memorable. Whether you are just in the planning stages or need advice for a talk that begins in an hour, you'll find wisdom in The Naked Presenter that you can use to connect deeply with your audience and deliver a great presentation.

Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach

Featuring a collection of insightful posts from Seth Godin's renowned blog, this book serves as a treasure trove of wisdom and inspiration. It encourages readers to reflect on creativity, marketing, and the power of unique ideas. Ideal for quick reads or deep dives, it appeals to both long-time fans and newcomers, making it a versatile addition to any bookshelf.

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

  A New York Times , USA Today , and Wall Street Journal bestsellerIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.

Identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

This guide emphasizes the importance of strategic thinking in navigating complexity and change. It offers practical insights and frameworks to enhance decision-making and problem-solving skills, equipping readers to tackle challenges effectively. By focusing on adaptability and foresight, the book aids individuals and organizations in developing a proactive mindset essential for success in today's dynamic environment.

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched. It is suitable for generations, marketers, industrialists and politicians have tried to tell consumers what they should buy, use and want. In an industrial, mass-market driven world, this was efficient and it worked and catering to the masses has limited the consumer's choice. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must celebrate choice. Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values. People that crave more choices now have the power to step forward and insisting that the world work in a different way. There is a new era of embracing weirdness upon us and by enabling choice we allow weirdness to survive and thrive. Seth Godin is the author of eighteen international bestsellers, including The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside! All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, and Poke the Box. He is the CEO of Squidoo.com and a very popular lecturer. His blog, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject

Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900-numbers, and database marketing to audiotext, the Internet, and CD-ROM.

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How , Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.

We all have stories. Learn how to tell yours.We've always used stories to entertain, teach, and inspire. And despite what we?re often led to believe, storytelling is not an innate ability. It?s a skill anyone?from marketers and professional communicators to parents and teachers?can, and should, master.In What Great Storytellers Know, bestselling author and storytelling teacher, Bernadette Jiwa takes you through the steps of finding and strengthening your storytelling muscles. Jiwa shares the seven skills to being a great storyteller, and shows you how to cultivate them to build trust and connection. You?ll discover how to become more fully present and in tune with the world around you; how to find the extraordinary in the everyday and the power in the particular; how to speak from the heart and express your truth; and how to recognise, and replicate, the patterns in strong stories to chart an emotional path for your audiences.You?ll also experience how the power of storytelling extends not just to the listener, but to the storyteller. As you find your voice, you?ll create the change you want to see?whether to inspire hope in the hearts of your team, to build trust with your customers, or to strengthen a relationship.

Helps readers pinpoint their unique entrepreneurial strengths and build the kind of business most suited for them

This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

세계적인 구루 세스 고딘만의 대체할 수 없는 예술적 재능에 관한 통찰! 대량생산을 위한 공장의 시대를 지나 새로운 게임의 룰을 만든 예술적 크리에이터들의 시대가 시작된다. “당신은 린치핀인가?” '우리는 모두 차이를 만들어낼 수 있고, 잠재력을 발휘할 수 있고, 미래를 창조할 수 있다.' 린치핀이란, 조직만을 위해 일하지 않는 사람, 노동과 임금을 맞바꾸는 데 머물지 않는 사람, 자신의 넘치는 예술적 재능을 세상에 기부하는 사람, 인공지능은 넘볼 수 없는, 인간이 할 수 있는 가장 다채로운 능력을 가진, 자신을 둘러싼 주변 모든 이들에게 공헌할 수 있는, 세상 모든 크리에이터들이 탐내는, 새로운 시대의 새로운 권력을 가진 사람들. 만약 세스 고딘이 없었다면 우리는 그를 발명해내야 할 것이다. 꼭 필요한 사람, 린치핀이기 때문이다! 이 책은 읽어야 할 이유가 너무도 많은, 읽지 않으면 안 되는, 대체 불가능한 책이다. 자신을 제대로 대접하라, 미래가 당신에게 감사 인사를 전할 것이다.