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Word of Mouth Marketing

How Smart Companies Get People Talking

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  • 215 stránok
  • 8 hodin čítania

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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

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Word of Mouth Marketing, Andy Sernovitz

Jazyk
Rok vydania
2012
Väzba
(mäkká),
Stav knihy
Dobrá
Cena
1,59 €
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Titul
Word of Mouth Marketing
Podtitul
How Smart Companies Get People Talking
Jazyk
anglicky
Rok vydania
2012
Väzba
mäkká
Počet strán
215
ISBN10
1608323668
ISBN13
9781608323661
Série
Štítky
Byznys, Vedenie
Hodnotenie
4 z 5
Anotácia
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.