Miláčik čitateľov je práve vypredaný
Viac o knihe
A guide to strategic planning based on methods Cohen has implemented at companies across the United States. His unique approach applies proven strategies used in warfare to business planning and shows how any manager can plan a winning strategy and position a product competitively by allocating human and financial resources effectively. To aid in implementation, the author includes step-by-step scenarios that illustrate the power of competition-based planning in marketing, budgeting, production, and personnel policy. Easy-to-use checklists help readers develop their strategic plan point by point.
Nákup knihy
Winning on the Marketing Front, William A. Cohen
- Jazyk
- Rok vydania
- 1986
- Väzba
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Nikto zatiaľ neohodnotil.
- Titul
- Winning on the Marketing Front
- Podtitul
- The Corporate Manager's Game Plan
- Jazyk
- anglicky
- Autori
- William A. Cohen
- Vydavateľ
- John Wiley & Sons
- Rok vydania
- 1986
- Väzba
- pevná
- Počet strán
- 406
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- A guide to strategic planning based on methods Cohen has implemented at companies across the United States. His unique approach applies proven strategies used in warfare to business planning and shows how any manager can plan a winning strategy and position a product competitively by allocating human and financial resources effectively. To aid in implementation, the author includes step-by-step scenarios that illustrate the power of competition-based planning in marketing, budgeting, production, and personnel policy. Easy-to-use checklists help readers develop their strategic plan point by point.