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Viac o knihe
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Nákup knihy
People Don't Buy what You Sell, Max Brand
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- People Don't Buy what You Sell
- Podtitul
- They Buy what You Stand for
- Jazyk
- anglicky
- Autori
- Max Brand
- Vydavateľ
- Management Books 2000 Ltd
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 180
- ISBN10
- 1852524979
- ISBN13
- 9781852524975
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.