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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Nákup knihy
Marketing, David Mercer
- Jazyk
- Rok vydania
- 1996
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- (mäkká)
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- Titul
- Marketing
- Jazyk
- anglicky
- Autori
- David Mercer
- Vydavateľ
- Blackwell
- Rok vydania
- 1996
- Väzba
- mäkká
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.