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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
Nákup knihy
Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Jazyk
- Rok vydania
- 1999
- Väzba
- (mäkká)
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- Titul
- Cases in Consumer Behaviour
- Jazyk
- anglicky
- Vydavateľ
- WILEY
- Rok vydania
- 1999
- Väzba
- mäkká
- ISBN10
- 0471987824
- ISBN13
- 9780471987826
- Série
- Štítky
- Byznys, Obchodné rokovania
- Hodnotenie
- 4 z 5
- Anotácia
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.