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Viac o knihe
MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
Nákup knihy
Moving to E-business, Leslie P. Willcocks, Christel Sauer
- Jazyk
- Rok vydania
- 2000
- Väzba
- (mäkká)
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- Titul
- Moving to E-business
- Jazyk
- anglicky
- Vydavateľ
- Century
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Série
- Kategórie
- Štítky
- Internet
- Hodnotenie
- 4 z 5
- Anotácia
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.