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Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
Nákup knihy
Consumers, Kolektív autorov
- Jazyk
- Rok vydania
- 2003
- Väzba
- (pevná)
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- Titul
- Consumers
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- McGraw-Hill/Irwin
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 896
- ISBN10
- 0072537140
- ISBN13
- 9780072537147
- Série
- Štítky
- Byznys, Inovačné podnikanie
- Hodnotenie
- 3 z 5
- Anotácia
- Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.