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Viac o knihe

Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition

Nákup knihy

New Competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak

Jazyk
Rok vydania
1986
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(mäkká),
Stav knihy
Dobrá
Cena
14,49 €

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