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Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition

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New Competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak

Jazyk
Rok vydania
1986
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Titul
New Competition
Jazyk
anglicky
Vydavateľ
Prentice Hall
Rok vydania
1986
Väzba
mäkká
Počet strán
292
ISBN10
0136121020
ISBN13
9780136121022
Série
Anotácia
Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition