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"Call it 'lean start-up, ' 'design thinking, ' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--

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Innovators Method, Nathan R. Furr, Jeff Dyer, Clayton M. Christensen

Jazyk
Rok vydania
2014
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4,1
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569 Hodnotenie

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Titul
Innovators Method
Jazyk
anglicky
Vydavateľ
Perseus Books
Rok vydania
2014
Väzba
pevná
Počet strán
268
ISBN10
1625271468
ISBN13
9781625271464
Série
Hodnotenie
4,1 z 5
Anotácia
"Call it 'lean start-up, ' 'design thinking, ' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--