Lovemarks : the future beyond brands

Viac o knihe

Lovemarks challenges business to reinvent the relationship between consumers and producers in the most radical way Now translated into fourteen languages, Lovemarks is firmly established as an international business phenomenon. In this expanded edition of Lovemarks: The Future Beyond Brands, Kevin Roberts takes on the nine trillion dollar retail industry. A new chapter, Diamonds In The Mine, explores the experience of shopping from a Lovemarks perspective, and shows how some retailers are creating a "Theater of Dreams" to win lovalty bevond reason.