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The Prentice Hall Series in Marketing: Principles of Marketing

Sixth Edition

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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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The Prentice Hall Series in Marketing: Principles of Marketing, Philip Kotler, Gary Armstrong

Jazyk
Rok vydania
1993
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Titul
The Prentice Hall Series in Marketing: Principles of Marketing
Podtitul
Sixth Edition
Jazyk
anglicky
Vydavateľ
Prentice Hall
Rok vydania
1993
Väzba
pevná
Počet strán
712
ISBN10
013030560X
ISBN13
9780130305602
Série
Hodnotenie
2 z 5
Anotácia
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.