Vypredané
Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
Nákup knihy
Trading Up, Michael J. Silverstein, Neil Fiske, John Butman, Judith Silverstein, Michael Lasky
- Jazyk
- Rok vydania
- 2008
- Väzba
- (mäkká)
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Doručenie
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Trading Up
- Podtitul
- Why Consumers Want New Luxury Goods--and How Companies Create Them
- Jazyk
- anglicky
- Vydavateľ
- Penguin Putnam Inc
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 1591840708
- ISBN13
- 9781591840701
- Série
- Kategórie
- Štítky
- Byznys, USA, Financie, Marketing a PR
- Hodnotenie
- 3,6 z 5
- Anotácia
- A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.