Global and Transnational Business
Strategy and Management - Second Edition
Hodnotenie knihy
Parametre
- 496 stránok
- 18 hodin čítania
Viac o knihe
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Nákup knihy
Global and Transnational Business, David Campbell, George Stonehouse, Tony Purdie, Jim Hamill
- Jazyk
- Rok vydania
- 2004
- Väzba
- (mäkká)
Doručenie
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Global and Transnational Business
- Podtitul
- Strategy and Management - Second Edition
- Jazyk
- anglicky
- Vydavateľ
- WILEY
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 496
- ISBN10
- 0470851260
- ISBN13
- 9780470851265
- Série
- Kategórie
- Štítky
- Byznys, Právna tematika, Odborná literatúra, Politické teórie, Marketing a PR, Zamestnanie, Úspech, Framework
- Hodnotenie
- 3,65 z 5
- Anotácia
- In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.