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Consumer Behavior

Buying, Having, and Being - Ninth Edition, Global Edition

Viac o knihe

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Nákup knihy

Consumer Behavior, Michael R. Solomon

Jazyk
Rok vydania
2011
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Stav knihy
Poškodená
Cena
11,37 €

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