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Parametre
- 632 stránok
- 23 hodin čítania
Viac o knihe
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Nákup knihy
Consumer Behavior, Michael R. Solomon
- Jazyk
- Rok vydania
- 2000
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- Stav knihy
- Poškodená
- Cena
- 2,06 €
Platobné metódy
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- Titul
- Consumer Behavior
- Podtitul
- Buying, Having and Being - Global Edition, 12Th Edition
- Jazyk
- anglicky
- Autori
- Michael R. Solomon
- Vydavateľ
- Prentice Hall College Div
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 632
- ISBN10
- 1292153105
- ISBN13
- 9781292153100
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Marketing & Predaj, Spotrebiteľské správanie
- Anotácia
- Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.