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End of Competitive Advantage

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  • 204 stránok
  • 8 hodin čítania

Viac o knihe

Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

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End of Competitive Advantage, Rita McGrath, Alex Gourlay

Jazyk
Rok vydania
2013
Väzba
(pevná)
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Titul
End of Competitive Advantage
Jazyk
anglicky
Vydavateľ
Perseus
Rok vydania
2013
Väzba
pevná
Počet strán
204
ISBN10
1422172813
ISBN13
9781422172810
Série
Anotácia
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.