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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.
Nákup knihy
End of Competitive Advantage, Rita McGrath, Alex Gourlay
- Jazyk
- Rok vydania
- 2013
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- (pevná),
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- Poškodená
- Cena
- 8,22 €
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- Titul
- End of Competitive Advantage
- Jazyk
- anglicky
- Autori
- Rita McGrath, Alex Gourlay
- Vydavateľ
- Perseus Books
- Rok vydania
- 2013
- Väzba
- pevná
- Počet strán
- 204
- ISBN10
- 1422172813
- ISBN13
- 9781422172810
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, USA, Technológia, Manažment & HR, Vedenie, Podnikanie
- Anotácia
- Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.