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Parametre
- 312 stránok
- 11 hodin čítania
Viac o knihe
Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.
Nákup knihy
Managing Service Operations, William J Hollins, Sadie Shinkins
- Jazyk
- Rok vydania
- 2006
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- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 12,62 €
Platobné metódy
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- Podtitul
- Design and Implementation
- Jazyk
- anglicky
- Autori
- William J Hollins, Sadie Shinkins
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2006
- Väzba
- mäkká
- Počet strán
- 312
- ISBN10
- 1412929539
- ISBN13
- 9781412929530
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Príručky a návody, Manažment & HR, Odborná literatúra
- Anotácia
- Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.