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Parametre
- 228 stránok
- 8 hodin čítania
Viac o knihe
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Nákup knihy
Copy paste, Joe La Pompe
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Copy paste
- Podtitul
- How Advertising Recycles Ideas
- Autori
- Joe La Pompe
- Vydavateľ
- Gestalten
- Rok vydania
- 2016
- Väzba
- pevná
- Počet strán
- 228
- ISBN10
- 3899556909
- ISBN13
- 9783899556902
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Sebarozvoj, Psychologická tematika, Príručky a návody, Umenie, Ilustrácie, Ekonómia, Zdravie, Design, Manažment & HR, Módna tematika, Financie, Podnikanie, Inšpirácia, Tvorivosť, Peniaze, Zamestnanie, Životný štýl, Domov, Produktivita, Bohatstvo, Grafický dizajn, Starnutie, Krása, Reklama a propagácia, Autorské právo, Dôchodok, Domáca výroba a DIY, Minimalizmus, Upratovanie
- Anotácia
- Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad —au contraire. They have been presented at major industry conferences and some have even won awards —but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.