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The Toyota Leaders

An Executive Guide

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Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.- Discover why Toyota thinks giving back to Japan and the world is a smart idea.- Learn how a national healthcare system is a good thing for business.This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

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The Toyota Leaders, Masaaki Sato, Justin Bonsey

Jazyk
Rok vydania
2008
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Titul
The Toyota Leaders
Podtitul
An Executive Guide
Jazyk
anglicky
Vydavateľ
Vertical Inc.
Rok vydania
2008
Väzba
pevná
Počet strán
336
ISBN10
1934287237
ISBN13
9781934287231
Série
Anotácia
Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.- Discover why Toyota thinks giving back to Japan and the world is a smart idea.- Learn how a national healthcare system is a good thing for business.This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.