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Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Nákup knihy
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy th, Pam Didner
- Jazyk
- Rok vydania
- 2014
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- Titul
- Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy th
- Podtitul
- How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
- Jazyk
- anglicky
- Autori
- Pam Didner
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 244
- ISBN10
- 0071840974
- ISBN13
- 9780071840972
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, Podnikanie, Komunikácia, Marketing a PR, Reklama a propagácia, SEO
- Anotácia
- Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.