Handwörterbuch der Betriebswirtschaft

Viac o knihe

Whether your business is to understand the world of German business or to make your profit from it, the Handbook of German Business Management offers in one source all the key information you need. The handbook opens with three introductory articles by leading authorities on the German business world giving an overview of the economic and social structure of the Federal Republic of Germany and of the organisational structure and institutions in its economy and business administration. 221 articles by contributors from all major walks of German business life form the main body of the work. They explain current activities and trends in research and development, and present the current state of the art in all areas of business administration. The handbook also lists supplementary sources of information giving users an overview of bibliographies, reference works and journals on German business administration. The entire work has been expertly translated and evaluated by a Manchester Business School team, and will certainly become the standard first reference for users all around the world.