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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Nákup knihy
Polling Matters, Frank Newport
- Jazyk
- Rok vydania
- 2004
- Väzba
- (pevná)
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- Titul
- Polling Matters
- Podtitul
- Why Leaders Must Listen to the Wisdom of the People
- Jazyk
- anglicky
- Autori
- Frank Newport
- Vydavateľ
- Grand Central Publishing
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 320
- ISBN10
- 0446530646
- ISBN13
- 9780446530644
- Série
- Kategórie
- Štítky
- Byznys, Príručky a návody, Politika, Vedenie, Politické teórie, Amerika
- Anotácia
- Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.