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Polling Matters

Why Leaders Must Listen to the Wisdom of the People

Viac o knihe

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Polling Matters, Frank Newport

Jazyk
Rok vydania
2004
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Titul
Polling Matters
Podtitul
Why Leaders Must Listen to the Wisdom of the People
Jazyk
anglicky
Rok vydania
2004
Väzba
pevná
Počet strán
320
ISBN10
0446530646
ISBN13
9780446530644
Série
Anotácia
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.