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The Apple Way

[ 12 management lessons from the world's most innovative computer maker]

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  • 224 stránok
  • 8 hodin čítania

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Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:

Nákup knihy

The Apple Way, Jeffrey L Cruikshank

Jazyk
Rok vydania
2005
Väzba
(pevná)
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Titul
The Apple Way
Podtitul
[ 12 management lessons from the world's most innovative computer maker]
Jazyk
anglicky
Vydavateľ
McGraw-Hill
Rok vydania
2005
Väzba
pevná
Počet strán
224
ISBN10
0072262338
ISBN13
9780072262339
Série
Anotácia
Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: