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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
Nákup knihy
Content Analysis, Klaus H. Krippendorff
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká)
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- Titul
- Content Analysis
- Podtitul
- An Introduction to Its Methodology
- Jazyk
- anglicky
- Autori
- Klaus H. Krippendorff
- Vydavateľ
- SAGE Publications, Inc
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 456
- ISBN10
- 1412983150
- ISBN13
- 9781412983150
- Série
- Štítky
- Príručky a návody, USA, Lingvistika, Výskum, Metodológia, Sémantika
- Anotácia
- Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.