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No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup

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No B.S. Guide to Brand-Building by Direct Response, Dane Kennedy

Jazyk
Rok vydania
2014
Väzba
(mäkká)
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Titul
No B.S. Guide to Brand-Building by Direct Response
Podtitul
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Jazyk
anglicky
Rok vydania
2014
Väzba
mäkká
Počet strán
262
ISBN10
1599185334
ISBN13
9781599185330
Série
Anotácia
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup