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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Nákup knihy
Reverse Psychology Marketing, Indrajit Sinha, Thomas Foscht
- Jazyk
- Rok vydania
- 2007
- Väzba
- (pevná),
- Stav knihy
- Poškodená
- Cena
- 6,26 €
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- Titul
- Reverse Psychology Marketing
- Podtitul
- The Death of Traditional Marketing and the Rise of the New “Pull” Game
- Jazyk
- anglicky
- Autori
- Indrajit Sinha, Thomas Foscht
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 212
- ISBN10
- 0230507549
- ISBN13
- 9780230507548
- Série
- Štítky
- Byznys, Psychologická tematika, Marketing a PR, Sociálne aspekty, Psychologické aspekty, Behaviorálna ekonomika
- Anotácia
- Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.