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This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
Nákup knihy
Advertising Campaign Planning, Jim Avery, Bruce Bendinger
- Jazyk
- Rok vydania
- 2000
- Väzba
- (mäkká)
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- Titul
- Advertising Campaign Planning
- Podtitul
- Developing an Advertising-Based Marketing Plan
- Jazyk
- anglicky
- Autori
- Jim Avery, Bruce Bendinger
- Vydavateľ
- The Copy Workshop
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 264
- ISBN10
- 188722906X
- ISBN13
- 9781887229067
- Série
- Štítky
- Byznys, Marketing a PR, Plánovanie
- Anotácia
- This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.