Advertising Campaign Planning
Developing an Advertising-Based Marketing Plan
- 264 stránok
- 10 hodin čítania
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.