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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Nákup knihy
Design in Business, Margaret Bruce, John Bessant
- Jazyk
- Rok vydania
- 2001
- Väzba
- (mäkká)
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- Titul
- Design in Business
- Podtitul
- Strategic Innovation Through Design
- Jazyk
- anglicky
- Autori
- Margaret Bruce, John Bessant
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Série
- Kategórie
- Anotácia
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.