Phillip Lewis sa narodil a vyrastal v horách Severnej Karolíny. Navštevoval University of North Carolina at Chapel Hill a Norman Adrian Wiggins School of Law, kde bol šéfredaktorom Campbell Law Review. Teraz žije v Charlotte. The Barrowfields je jeho prvý román.
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Description The fifth edition of Research Methods for Business Students brings the theory,philosophy and techniques of research to life and enables studentsto understand the practical relevance of the research methods. Ahighly accessible style and logical structure have made this the'student choice' and run-away market leader. The book is written for students on undergraduate andpostgraduate degree programmes in business, or business-relateddisciplines. For Sale in Indiansubcontinent only Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and "Progressing your Research Project" give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report Appendices Glossary Index Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.
Studieboek voor het hoger onderwijs over het opzetten van kwantitatief en kwalitatief onderzoek in het bedrijfsleven.
8E EDITIE
Studieboek voor het hoger onderwijs over het opzetten van kwantitatief en kwalitatief onderzoek in het bedrijfsleven.