Tina Busch Knihy

The ultimate, hands-on guide how to tell your story with your smartphone. For journalists, journalism trainers, teachers and students, for influencers, public relations professionals and everyone who wants to empower himself with professional storytelling knowledge. The book aims at radio, TV and multimedia journalists working for classic media outlets as well as social media and other online platforms - as freelancers or staff reporters and editors. More than 200 pages, more than 100 pictures and tables - a guidebook written by two mobile journalism expertsm with inside knowledge from mobile journalism legends like Glen B. Mulcahy, Marc B. Settle, Philip Bromwell, Sumayia Omar, Mike Castelluci and others.The book assembles the most up-to-date knowledge on mobile Apps on major platforms (iOs & Android) as well as a guide to hardware and equipment. Many examples from the journalism praxis, step-by-step guides to apps and equipment.The authors: - Björn Staschen is a staff reporter and long-time video and mobile journalist with NDR, part of Germany ́s biggest public service broadcasting network ARD. He founded and leads NDR ́s NextNewsLab and works as speaker, trainer and advisor. - Wytse Vellinga is an international video and multimedia storytelling trainer from the Netherlands. He works for Dutch broadcasting company Omrop Fryslân as a Mobile journalist making daily news reports with Android, iOS and Windows Phones. He also works as a MoJo expert for Thomson Foundation in London and the European organisation of regional broadcasters Circom-Regional.The content of the book includes:1 Mobile Reportin: An Overview2 "News Gathering" on the move: Modern news agencies3 What's in a reporter's bag? "Mobile Journalism" equipment"May I use your mobile network, please?" - Interview with Marc Blank-Settle4 Radio broadcasting on the move"A reporter needs to be on the road." - Interview with Nicholas Garnett5 TV on the go: Filming"Storytelling is no longer the preserve of a small number of people in newsrooms." - Interview with Philip Bromwell6 TV on the move: EditingPhoning it it: "Professionals still need to be able to tell a good story. " - Interview Mike Castellucci7 TV on the move: Live StreamingLivestreaming: "Thorough preparation is everything." - Interview with Philipp Weber8 Digital Storytelling on the MoveHashtag Our Stories: "Reality is the new quality." - Interview Sumaiya Omar9 360 degrees - Being on the move in all directions360 Degrees: Interview with Martin Heller

In an era of globalization, business corporations have broadened their reach to the global market, competing for market share, financial investments, brand awareness, and audience trust. The intersection of national and corporate cultures necessitates a consistent corporate identity and a positive public image, which can significantly influence the success or failure of business strategies. This study examines the linguistic practices on the corporate websites of German and American companies, focusing on image work and self-portrayal in online texts. A comprehensive linguistic model, the 3-Layer-Model, is introduced for analyzing this language material. This model classifies data within the framework of genre analysis, emphasizing a multi-dimensional approach to linguistic features. It facilitates cross-cultural comparisons of corporate image work, incorporating variations influenced by internal language factors and external cultural contexts. The research establishes 'Globalization-Sensitive Genre Research,' identifying online corporate self-portrayal texts as representatives of the emerging genre of infosuasion, characterized by a communicative mode that blends informative and persuasive functions. The analysis reveals a trend toward a uniform communication style across cultures, suggesting that online corporate image work is only loosely tied to the corporation's home culture.