Efe Sevin Knihy

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

Strategic communication plays a crucial role in shaping perceptions during the nation branding process, emphasizing the importance of brand messages and promises. The book introduces three key facets: defining nation branding and its components, evaluating communication tools and media platforms for audience engagement, and analyzing the significance of strategic planning. The research findings aim to assist scholars and practitioners in understanding the rhetorical elements and strategic frameworks necessary for effective nation branding campaigns.