Gianfranco Marrone je esejista a spisovateľ, ktorý sa zaoberá jazykmi a diskurzmi súčasnosti. Pôsobí ako riadny profesor semiotiky na Univerzite v Palerme a jeho práca sa hlboko ponára do podstaty modernej komunikácie. Jeho výskum skúma, akým spôsobom sa významy vytvárajú a zdieľajú v dnešnom zložitom informačnom prostredí. Jeho odborné znalosti v semiotike dodávajú jeho písomnému dielu jedinečnú hĺbku.
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
The series explores contemporary semiotics and its applications, offering concise studies that utilize sign theory from notable theorists. It highlights recent developments and interdisciplinary approaches, aiming to provide a comprehensive view of current semiotics in both culture and nature, while remaining accessible to a broad academic audience.