Focusing on cultural intelligence, this book offers essential frameworks and tools tailored for successfully navigating the nuances of the Vietnamese business environment. It equips readers with insights into local customs, communication styles, and business practices, enabling effective interactions and fostering successful professional relationships in Vietnam.
German and European Perspective
This book provides a framework and tools, for navigating with cultural intelligence in a Vietnamese business context. The book includes insights and knowledge about motivators and trust drivers, leading to successful partnerships, leadership, collaboration, and great teamwork in Vietnam. To support you in reaching the results you are aiming for, you will find advice from experienced Vietnam expats and a broad range of action strategies, ready to use. Providing a foundation of knowledge and understanding of ways to build fruitful relationships, collaboration, and productivity in a Vietnamese cultural context, the book is intended to serve as a handbook for anyone, who wants to do successful business in Vietnam. Project leaders, business executives at all levels, employees, and students.