Kým Winston Fletcher pôsobil ako lekár a vplyvný organizátor v lekárskej profesii, jeho skutočný literárny talent sa prejavil v jeho písaní. Skúmal zložitosti ľudskej skúsenosti, často sa zameriaval na témy morálky, zodpovednosti a vplyvu vedy na spoločnosť. Jeho štýl bol prenikavý a bystrý, nabádal čitateľov k zamysleniu nad hlbšími otázkami života a etiky. Fletcherova práca ponúka jedinečnú perspektívu na výzvy modernej doby, skúmanú zvnútra srdca medicíny.
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best- known commentators.
Grammar practice is a crucial part of any language course, and students need time to individually consolidate recently acquired language. This easy-to-use resource provides thorough practice of key structures through a series of fun cartoons.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.