Barbara Mueller Knihy

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

Exploring the complexities of reaching diverse audiences, this book delves into effective strategies for marketing and communication in multicultural contexts. It highlights the importance of understanding cultural nuances, values, and preferences to foster meaningful connections with consumers from various backgrounds. Through case studies and practical insights, it provides tools for businesses to enhance their outreach and engagement, ultimately promoting inclusivity and understanding in marketing efforts.

Set in 1910, the story follows Sophiny Mumm at her convent boarding school, where her infatuation with a visiting missionary leads to unexpected twists. Her best friend, Antoinette, rebels against the rules and elopes, triggering a mysterious disappearance. As Sophiny uncovers clues from Antoinette's diary, she embarks on a journey to find her friend, navigating the complexities of emerging women's rights, family ties, and new technologies. The narrative weaves themes of friendship, deception, and the quest for identity.