Neal Schaffer je poprednou autoritou v oblasti digitálnej transformácie predaja a marketingu. Jeho práca sa zameriava na stratégiu sociálnych médií, influencer marketing a sociálny predaj, kde pomáha podnikom všetkých veľkostí dosiahnuť úspech. Ako prezident agentúry PDCA Social a lektor na univerzitách po celom svete zdieľa svoje rozsiahle znalosti. Schaffer je tiež autorom viacerých kníh o sociálnych médiách a je uznávaným rečníkom na medzinárodnej úrovni, ktorý prednáša o digitálnych médiách na štyroch kontinentoch.
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan"--Back cover
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
This book is about creating and implementing your own LinkedIn Brand -- which means branding yourself as if you were your own company