Chad White (Knihy)

Chad White Knihy

Chad White sa špecializuje na písanie o trendoch a osvedčených postupoch v oblasti e-mailového marketingu. Jeho odborné znalosti boli publikované vo viac ako stovke popredných publikácií. Prostredníctvom svojho rozsiahleho výskumu a komentárov prináša cenné poznatky do sveta digitálneho marketingu. Jeho práca pomáha profesionálom pochopiť a optimalizovať ich e-mailové marketingové stratégie.

Email Marketing Rules

322 stránok
12 hodin čítania

4,2(10)Ohodnotiť

The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP ***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...