John Robert Kimberly Knihy

"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.

This book looks at how an innovation in health care financing and administration, which originated in the United States, was greeted by numerous western European countries. In eleven original chapters, European experts offer in-depth examination of the rate, degree, and manner in which their countries adapted to Diagnosis-Related Groups (DRGs), an innovation adopted by the U.S. government to create incentives for increased hospital efficiency. Comparing and contrasting the varying levels of resources and activity committed to this innovation, this book provides a range of insights for those involved in managing and promoting innovation. In The Migration of Managerial Innovation, health care experts from Belgium, Denmark, England, France, Germany, Norway, Portugal, Switzerland, and Sweden offer brief descriptions of the way health care is organized and financed--and a detailed examination of the fate of DRGs--within each of their countries.