Tento autor ponúka praktické nástroje a techniky na zlepšenie kvality a rýchlosti vášho písania, najmä v oblasti obchodnej komunikácie. Jeho prístup sa zameriava na to, ako zaujať čitateľov, premeniť ich na verných nasledovníkov a doručiť správu jasne a štýlovo. Autor zdôrazňuje budovanie sebavedomia prostredníctvom štruktúrovania a plánovania textu. Jeho vlastná cesta k písaniu zahŕňa intenzívny tvorivý proces a následné uznanie za jeho prvé publikované dielo.
Combining techniques from Aristotle to AI, this guide offers a variety of games and exercises designed to enhance business writing skills. It aims to empower writers to effectively engage their audience, influencing their thoughts, emotions, and actions. Through practical strategies, readers will learn to stand out in a crowded marketplace and communicate with clarity and impact.
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.