Mikkel Rasmussen Knihy

Exploring contemporary art through a Western Marxist and avant-garde lens, this book delves into the intersection of politics and aesthetics. It challenges traditional interpretations and critiques the role of art in society, offering fresh perspectives on how cultural production can reflect and influence social structures. By engaging with various artistic movements and theorists, it provides a thought-provoking analysis that invites readers to reconsider the implications of art in a modern context.

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--