Sianne Ngai je autorka, ktorej dielo sa zameriava na estetiku a emócie s jedinečným pohľadom. Skúma, ako kategórie ako „zábavné“, „roztomilé“ a „zaujímavé“ formujú náš estetický zážitok a ovplyvňujú spôsob, akým vnímame svet okolo seba. Jej analýzy sú prenikavé a často odhaľujú neočakávané súvislosti medzi umením, kultúrou a každodenným životom, čo čitateľom ponúka nové spôsoby, ako premýšľať o prijímaní estetických pocitov.
The zany, the cute, and the interesting saturate postmodern culture, dominating the look of its art and commodities as well as our ways of speaking about the ambivalent feelings these objects often inspire. In this study Ngai offers an aesthetic theory for the hypercommodified, mass-mediated, performance-driven world of late capitalism.
Through readings of Herman Melville, Nella Larsen, Sigmund Freud, Alfred Hitchcock, Gertrude Stein, Ralph Ellison, and Bruce Andrews, among others, this work shows how art turns to ugly feelings as a site for interrogating its own suspended agency in the affirmative culture of a market society, where art is tolerated as essentially unthreatening.
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
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