A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next?Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.Neuroscience has already made all of this possible today, and neurotechnology will soon become the “universal controller” for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can seriously threaten our fundamental human rights to privacy, freedom of thought, and self-determination.From one of the world’s foremost experts on the ethics of neuroscience, The Battle for Your Brain offers a path forward to navigate the complex legal and ethical dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves.
Nita A. Farahany Knihy


Focusing on the transformative impact of emerging technologies like generative AI, Web3, and neurotech, this collection offers essential insights for organizations navigating today's rapidly changing business landscape. It emphasizes the importance of adapting to innovations to seize new opportunities while avoiding disruption. Featuring foundational knowledge and practical case studies, the book equips leaders with the understanding needed to thrive amidst challenges in areas such as blockchain and cybersecurity. Prepare your organization for the future with these critical insights.