Jonathan Beller traces the history of the commodification of information and the financialization of everyday life, showing how contemporary capitalism is based in algorithms and the quantification of value that intensify social inequality.
A compelling case for recognising media communications as technologies of political economy.
Focusing on the intersection of cinema and capitalism, the book explores how visual media transforms spectatorship into a form of productive labor. Jonathan Beller analyzes the evolution of cinema throughout the twentieth century, arguing that the act of looking has been redefined by capital. He delves into the theoretical and historical implications of this shift, asserting that the capitalization of perception is foundational to the contemporary global economy.