Patrick Ellis Knihy

This book looks at creative and dynamic selling principles, tactics and techniques - the psychology of sales success. It shows the reader the most effective methods, known today, of achieving sales and success, which have been researched, tried and tested. The book includes powerful sales and success secrets, 24 point pre-call checklist, 31 reasons why people buy products, services or ideas, and tips on 63 different types of buyer and how to deal with them.

Introduction : spotting the spot -- The panoramic altitude -- The panstereorama -- Vertigo effects -- Observation rides -- The aeroplane gaze -- Conclusion : first flights.

Filled with humor, this book invites readers to reflect on the absurdities of life while provoking laughter and critical thought. It encourages a blend of emotions, from amusement to frustration, ultimately inspiring a desire for change in the world.